The X Factor Digital Experience is an award-winning live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America. In addition to watching the program live on television, the audience was now able to participate on multiple platforms in real-time.
Participants could start online with the streaming Pepsi-sponsored digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern, Jim Cantiello and Dan Levy along with special guests, vlogger, and participants from around the country discussed everything from their favorite performances to contestant’s fashion and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.
As the pre-show ended, participants continued the discussion via content available through the Xtra-Factor App. They could read contestants’ and judges’ live tweets, tweet back their support and opinions, get access to backstage cameras, read song lyrics during performances, view galleries from past performances, learn about contestants’ hometowns and download contestants song choices as they were being performed.